Traditional SEO visibility
Measures where your pages appear for search queries and how much organic traffic they can attract.
Insights
A page-one ranking can help, but it does not answer the commercial question: when a buyer asks which company to choose, is your business present in the recommendation set?
Measures where your pages appear for search queries and how much organic traffic they can attract.
Measures whether your business is present when customers ask search systems for recommendations, alternatives, or a company to hire.
“Who is Company X?” is a branded search. “What is the best company for X?” is much closer to a buying decision—and where competitors can win the recommendation.